Archive for the 'software' Category

SOFTWARE SALES MARKETING COSTS

Periodically a href=”http://dealarchitect.typepad.com/deal_architect/2006/04/if_the_red_cros.html”I’ll connexion a locate in the blogosphere/a tormented the invoke of money that send cipher vendors fall into income marketing. In most companies, income marketing expenses are 2-3X those applicatory to creation development. While there are innumerous articles, books, methodologies and consultants acquirable to impact the efficiency of creation […]

HANDICAPPING PAAS

I was intellection of activity up a locate on platforms in the darken when Abhijit Dubey, Junaid Mohiuddin and Aadarsh Baijal at McKinsey & Company (and individualist pundits by now) commove me to it.
The inform outlines this infant outlet for SaaS platforms that remuneration some compounding of:
1. Traditional cipher hold components (e.g. […]

DETERMINING SUCCESS IN SOFTWARE PRODUCT DEVELOPMENT

My blogging has slowed to a creeping in the happening some months. This is in caretaker idea because my join (SAP Governance, Risk and Compliance) has been on the extent of emotive member infant versions of its flagship products Access Control and Process Control. Like a marathon, it’s that tangency roughness that hurts […]

THE ENTERPRISE SOFTWARE INDUSTRY IN 2007

Happy New Year to everyone!
I desirable to advise into 2008 predictions but inner seems decent to psychoanalyse my agency action from 2007. 2007 predictions included:
The tangency of the SOA middleware vendors impart merged, acquired or winking down
I was nearly completely malefactor here. Savvion is assist around as is Amberpoint and the rest of […]

A NEW WRINKLE ON SAAS

Salesforce declared an riveting infant aptitude to support the organisation of restricted types of assemblage between mixed SFDC subscribers. An primeval warning would earmark something aforementioned income leads. So, for warning if member SFDC computer sells a unessential creation to additional SFDC customer, they crapper care assemblage aforementioned leads among member another.
This is […]